Evan Johnson
Welcome to Well Dressed Wednesday: a self-published photography magazine. This project was created to capture an event where my friends and I dress up purely for the sake of it. Well Dressed Wednesday is about self-expression, enjoying the company of those around you and never taking things too seriously.
Project Trailer
Well Dressed Wednesday Apparel
The Well Dressed Wednesday varsity jackets were designed by me as a way to represent the event I share with my friends. Each element of the jacket represents the magazine, whether it's the "WDW" block letters, the mascot, Archy the penguin, on the left sleeve, or the reference to March 22nd, the day of distribution for the magazine.
Design Drafts
1st Draft
2nd Draft
The jackets were designed, first on paper and second in Adobe Illustrator. The first draft was created to get all initial thoughts onto paper and gain a general idea of how I wanted the jackets to look. The second was made to give the manufacturer an exact mockup of how the final product should be made.
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